![]() Some of these settings resemble what Paul Ford described in 2014 as the American room-the “undecorated slab of beige” seen across YouTube. It offers the joy and surprise of homemade content without the bummer qualities of, well, people you know.Ī lot of TikToks take place at home, especially these days. Because TikTok’s “For You” page fills up automatically, you don’t have to know anyone on the app to set it into motion, freeing you from the nagging obligations inherent to other social media. TikTok is about as addictive as social media apps come, serving a stream of content that feels at once irrelevant to my life and totally absorbing: a woman roller skating blissfully to a J.Lo song, for instance, or someone at Five Guys cramming potatoes into the fry machine. Slowly, though, it grew on me-or maybe its algorithm grew to know me. ![]() At first, I was immune to much of the content, which felt like a dull blur of makeup tutorials and unappetizing recipes for mug cake. ![]() Like a lot of people, I’ve been getting into TikTok lately (in fact, there’s an entire TikTok subgenre about millennials like myself stumbling onto the app). You can tell by the comments, which point out the bottle of Malibu rum on the counter, a dirty floor, someone’s sister standing awkwardly in the corner. You see it in the background of a video about something else, usually, but for many people who watch TikToks, the background is kind of the point. ![]() There’s something about the TikTok house. ![]()
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